ATLAS SIG Medical Tourism Webinar
ATLAS SIG Webinar
Medical Tourism
June 4, 2026
12.00 CEST
Program
Welcome and Introduction
Anna Białk-Wolf – Supporting the development of medical tourism through cross-border cooperation, using the example of the ‘Oder region health project’
Anna Białk-Wolf – Health parks as an element of building medical tourism destinations
Kai Illing – Is Longevity the better wellness? – A new trend and its impact on tourism
Kai Illing – Planned Research Proposal: International Lifestyle Migration
Vildan Yilmaz – Discussion session including all participants
What they ask and expect from the ATLAS SIG about medical tourism
Common projects and other ideas
Participation in research projects and publications
Speakers and Moderators
Anna Białk-Wolf
PhD, Scientist and consultant with extensive experience and knowledge in research and teaching with special focus on medical tourism.
Co-founder and President of the Institute for Research and Development of Medical Tourism in Poland, Associate Professor at the University of Business and Administration in Gdynia, Co-founder of the Foundation “PROTURMED”.
Anna Białk-Wolf is the author of numerous publications on medical tourism. She defended her doctoral dissertation on the innovativeness of medical services at the Albert Ludwig University of Freiburg (Germany) in the Department of Marketing and Healthcare Management. Since 2009, she has been involved in analyzing phenomena related to medical tourism around the world and in Poland working closely as an expert for the Polish National Tourism Organization and for the Polish Agency for Enterprise Development.
Isabella Schimitzek
Isabella Schimitzek (born 1970) completed her MBA in the USA, Master of Business Administration in Global Business Leadership with a focus on Strategic Marketing, and a C.A.G.S. degree, Certificate of Advanced Graduate Studies in Finance. After that she graduated in economics at the University of Bremen and worked from 02/2013 to 02/2014 at the Center for Social Policy (ZeS) as a research assistant in the project on designing network structures in outpatient care. Since 2014, Isabella Schimitzek has been working as a research assistant at the APOLLON University of Health Economics and is doing her doctorate about educational potential in outpatient care at the University of Bremen.
Vildan Yilmaz
PhD Lecturer Vildan Yilmaz graduated from Çanakkale 18 Mart University Travel Management Program in 2009. I completed my master’s and PhD at Nevşehir Hacı Bektaş Veli University, department of tourism management. My master’s thesis was on the competitiveness of accommodation businesses and my PhD thesis was on destination competitiveness in medical tourism. I have been carrying out studies on health tourism, medical tourism and wellness tourism. I have also been a licensed tourist guide since 2007. I am currently a student in the culinary department, which I have dreamed of for many years.
Some of my studies:
– Determining destination competitiveness in medical tourism: A study based on AHP-QFD framework
– An analysıs of medıcal tourism in terms of marketing mix elements
– A practical study on accommodaiıon companies in Nevsehir about determining factors of competitive advantage
– Physical therapy and rehabilitation centers with accommodation: an evaluation in terms of health tourism
– The perception of wellness tourism in Türkiye: a comparision with European Countries
Kai-Torsten Illing
Prof. Dr. Kai-Torsten Illing:
- Academic education in Business Administration with a major in Health Management (Berlin)
- Various labor contracts in market research, science, and tourism business
- 2002 – present: Prof. Dr. at FH JOANNEUM (Graz, Austria)
- 2024 – present: Prof. Dr. and Head of BA “Tourism Management in Health & Wellness” at Apollon University for Health Care Management (Bremen, Germany)
- 2024 – present: On behalf of Apollon University for Health Care Management (Bremen, Germany) member of ATLAS association
- Expert at German Longevity Association
- 1999 – present: Consultant in Medical Tourism and hotel development (www.tdc-consult-invest.com)
- Teaching at numerous universities
- Expert in Quality Management, Risk Management, and Workplace Health Promotion
- Participation in numerous EU-projects
Join Us!
- The webinar is free to attend for ATLAS members and non-members
- Registration is mandatory
Registration for the WEBINAR, please fill in the form HERE
More information on the SIG Medical Tourism can be found HERE
If you want to contact the SIG coordinator, please fill in the form HERE
If you want to join this SIG, please fill in the form HERE