Keynote Speakers

Jorge Treceño Pachón

I have over twelve years of experience in the MICE sector at an international level. I have held Project Manager, Project Leader Congresses and Freelancer positions in which capacity I have experience and recommendations. I am Spanish native speaker and excellent in English, Italian and French languages, I have actively used in the working environment. Educated to postgraduate level in Environmental Engineer, my professional experience has focused especially on the Hospitality, Meetings, Incentives, Conferences, Events, Environmental Engineering Sector and Eco tourism sector. My education, language skills and a long-standing experience in Customer care and focused services at an international level has allowed me to collaborate and work with the growing Event&Management industry.

Almost five years of work experience in the environmental field as an intern motoring environmental skills in Renewable Energy, Energy Efficiency, Carbon Foot Print and Energy Audits. More than five years of work experience in different positions has given me the ability to work in multidisciplinary teams with productivity and flexibility. I consider myself I have good communication skills, perseverance, self-motivation and the ability to motive others,I have initiative, ability to work in a team as well as a team builder and I am well organized.

In the process of finalising my master’s degree, I want to bring my skills to any multinational company, working anywhere in the world or if based in the UK, I am free to travel professionally.

https://es.linkedin.com/in/jorge-trece%C3%B1o-pach%C3%B3n-79523a16

Antonio Hermosilla

Antonio was educated at King´s College London, the University of Southern California and Saïd Business School at Oxford University. He worked for several international hotel chains such as Occidental Hotels, HUSA and Barceló in the 90´s. He then joined TUI España. In 2004 he started his own boutique DMC, Global Destination Management, still operating with offices in Barcelona & Madrid. In 2010 he went back to lecturing, joining several Barcelona based universities. He was appointed Director of Executive Masters at HTSI in 2011. He is a regular visiting lecturer at several European universities such as IQS, Skema and École Ferrières.

https://www.linkedin.com/in/dr-antonio-hermosilla-ufarte-50542117/?originalSubdomain=es

Adem Braco Suljic

After spending his first 20 years in the international MICE (Meetings, Incentives, Conferences and Exhibitions) industry in various executive roles — including meetings organisation, management, MICE technology, as well as planning infrastructure projects — Adem, commonly known as Braco within the industry, sought to contribute his extensive knowledge and experience on a broader scale. Since 2016 he therefore shifted his focus to MICE consulting, initially targeting destination marketing and MICE market development. Over time, his work expanded to include research, development, and the implementation of innovative trends and processes aimed at fostering sustainable growth and progress within the MICE sector.

A lifelong learner, Braco is passionate about staying at the forefront of industry advancements, building meaningful professional networks, and sharing insights with peers. He regularly engages with the MICE community through public speaking, mentoring, and thought leadership, and is dedicated to driving innovation and knowledge sharing across the sector.

His key roles at present include serving as Co-Founder and Director of MEETEX, where he spearheads one of Europe’s Top 10 MICE B2B networking events, as well as being the owner of MICEBOOST Consultancy, which provides strategic consulting services aimed at enhancing the healthy and sustainable development of the global MICE industry.