ATLAS SIG AI and Robotics in Tourism and Hospitality Webinar
ATLAS SIG Webinar
AI & Robotics in Tourism and Hospitality
Continuous AI learning with our industry partners
March 11, 2026
12.00 – 13.30 CET
Program
- Introduction from moderators
- Patrick Shields: Behavioural Drivers of Artificial Intelligence Adoption in Small to Medium Independent Hotels: An Exploratory Study in the Irish Hotel Sector
- Wesley Put – van den Beemt: Continuous AI Learning with our Industry Partners
- Hanine El Sahili: Exploring the Role of AI in Shaping Mixed Reality Tourism Experiences
- Round Table
- Q&A
- Closing
Speakers
Wesley Put – van den Beemt
Wesley Put has a background in Business Economics with a specialisation in Services marketing. She started her career as a researcher in Consumer Behaviour Research. For almost 18 years she works in Higher education as Lecturer and Researcher. Creating meaningful learning experiences is her passion. Her expertise lies in the field of design thinking, storytelling, customer experience and digital marketing. She gets energized from combining education and research in the field of Tourism and Leisure. It is a personal interest to train individuals and groups in creative leadership, social skills, teambuilding and personal development. She also is a certified trainer in MBTI step 1.
Expertise: Customer Insights Research, Customer Experience, Experience Design, Design Thinking, Imagineering, Social Media Strategies, Customer Engagement Management, Marketing Communications, Market Research, Personal Development and Creative Leadership.
Hanine El Sahili
I am a PhD researcher in Tourism and Leisure in a cotutelle program between the Lebanese University and Universitat Rovira i Virgili (Spain), with academic training in tourism, management, and digital innovation. Alongside my doctoral studies, I work as a research assistant at the School of Business at the American University of Beirut, contributing to research in management and marketing. My research interests center on digital transformation in tourism and hospitality experiences, with a particular focus on how emerging technologies such as augmented and mixed reality and artificial intelligence shape interpretation and experience design in tourism and hospitality contexts.
Patrick Shields
Patrick commenced a PhD in Artificial Intelligence adoption with Munster Technological University (MTU) in January, 2025 as part of the TU RISE Program. MTU’s TU RISE is co-funded by the Government of Ireland and the European Union through the ERDF Southern, Eastern & Midland Regional Programme 2021-27. Patricks PhD Supervisors are Dr. Angela Wright, Head of the Teaching and Learning Unit at MTU, and Dr. Breda O’Dwyer, Head of Department of Organisation & Professional Development at MTU. Patricks work focuses on Generative AI adoption in small to medium enterprises, particularly independent hotels. With over 25 years of experience in international hospitality, he brings a practice informed perspective to research on AI governance, organisational readiness and impact.
More Information
The form to register for the Webinar can be found HERE
More information about the SIG AI & Robotics in Tourism and Hospitality including the form to register as a member of the SIG, can be found HERE
